Who are "The Yes Men?"

The Yes Men agree their way into the fortified compounds of commerce, ask questions, and then smuggle out the stories of their hijinks to provide a public glimpse at the behind-the-scenes world of business. In other words, the Yes Men are team players... but they play for the opposing team. And what do they have to say about what they do? Can you be a Yes Man? Can you make a difference?

How does a person turn into a Yes Man?

A person (male or female) becomes a Yes Man by exposing, perhaps deviously, the nastiness of powerful evildoers. If this describes what you do, or want to do (the exposing, not the evildoing), please visit challenge.theyesmen.org.

More precisely, there are all kinds of ways of doing what we call "Identity Correction." Soon, we'll post a little list of some ways that we've thought of. There are plenty of ways that we haven't thought of, too.

 

How does a person turn into a Yes Man?

A person (male or female) becomes a Yes Man by exposing, perhaps deviously, the nastiness of powerful evildoers. If this describes what you do, or want to do (the exposing, not the evildoing), please visit challenge.theyesmen.org.

More precisely, there are all kinds of ways of doing what we call "Identity Correction." Soon, we'll post a little list of some ways that we've thought of. There are plenty of ways that we haven't thought of, too.

 

What benefits does mischief have over more traditional protest?

None! For chrissakes. This is like asking if the bangles in the cake's icing are better than the mustard. (Who asked this question anyhow?) Even if we were the bangles (we are not), we would look like crap without the icing. If we were the mustard (we are not), we would taste like crap minus the lollipop. And so on. Traditional forms of action are more important than ever today: street protest, direct action, rallies, politics, lawsuits, letter-writing… All this and more is needed for change to happen. Plus, what we do is traditional!

 

Do you think what you are doing is making a difference?

When people ask us whether what we're doing makes a difference, or ask what we accomplish, we say that mainly, we see our work as a contributing to a cumulative movement that does effect change. If it weren't for decades of struggle by all kinds of people in all kinds of movements, we'd be in far, far worse shape than we are.

More specifically: People in Bhopal have been fighting for 25 years to hold Dow accountable, and set a global precedent. When 600 articles in the were published in the US press connecting Dow and Bhopal in the wake of our BBC appearance as Dow, we felt like we'd contributed a little bit to their struggle - which will, incidentally, succeed in the long run.

In any case, it's certainly better than sitting on our asses waiting for the world to change on its own. Don't you think?

The Yes Men website is here.